2016 BSME CONFERENCE: Feel The Fear & Do It Anyway: How to future-proof you and your brand
In association with Central Saint Martins, Graphic Communication Design and Fashion Communication Programmes.
TIMING: 2.00pm until 5.30pm, followed by drinks & canapés
LOCATION: Central Saint Martins, 1 Granary Square, London N1C 4AA . (map)
PRICES: Members £140 / Non-members £190 / Group bookings £100 (minimum purchase of five tickets to be eligible - please contact email@example.com to claim this rate). Please note all prices are excluding VAT.
The past few years of early digital adoption have been a time of speculation and experimentation, where new rules of engagement are constantly being created, and during which navigating the complexities of creating and publishing content have led to blurred lines between channels and formats. In recent months, we are now seeing a normalisation of journalism - an acceptance that the variety of delivery channels offers both positives and negatives. For Editors and Publishers, the challenge is now 'What is the new normal?' and ‘What combination of tools available can help our publication the most?’
The packed itinerary will feature some of the industry’s best-known faces and biggest success stories from recent years, and is designed to give in-depth insight, inspire new ideas, and incite lively debate:
HOW TO FUTUREPROOF YOUR BRAND
Intro: Claire Irvin, BSME Chair and Editorial Director, River
Speaker: Tony Chambers, Wallpaper*
Interviewer: Emily Dean, InStyle
Emily Dean, Deputy Editor of InStyle will be finding out how Tony Chambers, Editor-in-Chief of Wallpaper* and last year’s BSME Mark Boxer Award winner has managed to futureproof Wallpaper* and how his methods can be applied to your brand.
FEEL THE FEAR AND DO IT ANYWAY
The panel for this session includes:
Conor McNicholas, Chief Executive Officer, AllTogetherNow
Abba Newbery, Creative Solutions and Commercial Strategy Consultant
Noel Penzer, Chief Executive Officer, Time Out Digital
Moderator: Lucie Cave, Heat
Join Lucie Cave, BSME committee member and Editor-in-Chief of Heat to find out how our panel of industry experts have dealt with the ever-changing magazine and digital publishing landscape, and their strategies for feeling the fear and doing it anyway.
AN AUDIENCE WITH
Speaker: Sam Baker, The Pool
Interviewer: Zoe Williams
Sam Baker, Co-Founder, CEO and Editor of The Pool will be chatting to columnist, journalist, and author Zoe Williams about merging broadcast and digital content.
The Pool creates inspiring, original content for busy women covering everything from people and politics to film, fashion and food.
IN CONVERSATION WITH
Speaker: Alexandra Shulman, Vogue
Interviewer: Louise Chunn
Vogue’s Editor-in-Chief, Alexandra Shulman will be discussing how as an editor she future proofs her brand while forging ahead with industry-defining innovation.
Alexandra will be interviewed by Louise Chunn, prize-winning journalist and editor, and Founder of Welldoing.org, the website she founded in 2014 to help people find the best therapist for their needs.
The afternoon conference will be followed by networking drinks and an opportunity to catch up with members past and present.
We reserve the right to alter published programmes, speakers and venues without prior notice.