Cover of the month

The Week – 11 February 2012

Chosen by Guy Woodward. Editor, Decanter

Weekly news magazines often get overlooked in these sort of contests. They face a difficult balancing act between appearing topical and relevant, but also focusing on a main news story that readers aren't going to feel has already been covered sufficiently in the mainstream media, and presenting it in a new, catchy way. They obviously can't compete with online news organisations, or even newspapers, so need to be strong on presenting more in-depth analysis. It's obvious from this cover that this is what The Week is going to do.

The spread of Chinese influence in the UK is becoming more and more widely felt, and there's both an fascination and a certain unease about it. This cover manages to portray both emotions, while just about avoiding any xenephobic undertones. There's a slightly ominous, almost sinister edge to it, for sure, and the image taps into our protective instincts when it comes to Britain's heritage somehow being under threat. But it's obvious too that the topic is going to be treated in a serious manner, tapping into not just the social ramifications, but the political side too.

For me, this cover had real impact. It's clever without being gimmicky, and gets across a story in seconds.

People, Places, Events

• 
  Mark Boxer Event

  Last night, BSME Members and their guests took a trip to Gill Hudson’s desert island to hear which magazines she would take with her. The event was held at the beautiful Institute of Directors and chaired by Diane Kenwood, BSME Vice-Chair and Editor of Woman’s Weekly

• Networking Party at Fernandez & Wells, Somerset House

  BSME Members caught up with colleagues over drinks and delicious modern Mediterranean tapas at Fernandez & Wells, Somerset House.

• Nick Clegg Reception

  BSME member's attended a Reception with the Deputy Prime Minister, The Rt Hon Nick Clegg MP.