Cover of the month

Ideal Home - August 2010

Chosen by Gillian Carter, Editorial Director, BBC Good Food

“All editors have probably been warned at some point in their careers about using green on the cover. The word on the street used to be that it didn’t sell. However, this issue of Ideal Home has good impact at the newsstand among all the ‘hot’ orange and fluoro pinks that we’re seeing right now.

This is a summer cover that reflects the English season – cool and fresh, with a nod to green glades. Like all mid–market homes titles, the cover needs to shout about how much there is inside (675 ideas!), but it also displays itself in an organised and uncluttered way – much like the reader wants their home to be.”

People, Places, Events

• 
  BSME Summer Party 2010

  BSME members and guests mixed and mingled at this year's BSME Summer Party at Aqua with wraparound views of the West End.

• Andy Cowles Death By Coverline

  BSME Members and their guests enjoyed an evening listening to the 2009 BSME Mark Boxer Award winning IPC Editorial Development Director, Andy Cowles discuss his favourite subject, the Front Cover.

• BSME Evening With Arnaud de Puyfontaine

  Media is Changing: The media landscape is changing and we are about to enter an exciting new phase for magazines. But it is up to us to make this phase a success. Publishers must diversify, re-invent themselves or die. The Recession has created a tipping point in our industry - an agile, fast moving consumer business and we've got to move quickly to stay afloat. (Click for more key take-away points)