The Economist - March 2013
Chosen by Patrick Smith, Editor and Chief Analyst – TheMediaBriefing.com
I'm going for The Economist's cover featuring Chancellor of the Exchequer George (née Gideon) Osborne sitting in a classic Mini Cooper emblazoned with the Union Jack, but resting on bricks instead of wheels.
The image and the four-word headline - "A little faster, George?" needs no explaining and the visual metaphor of the UK economy standing still was the perfect advert for the Economist's strident argument in favour of more action to kickstart the stagnating economy. The use of the Mini is deliberately nostalgic and also poignant - once a proud symbol of British industry, Economist readers will know that the Mini name is now German-owned.
Everyone at the BSME was saddened to hear of the death of Lisa Lynch last week. A talented and dedicated journalist and editor, she wrote with typical candour and wit about breast cancer after being diagnosed in 2008, and her successful blog led to the publication of a book which is due to be adapted by the BBC.
Mark Boxer EventOn Thursday, 14 March, Dylan Jones, Editor of GQ and the 2012 BSME Mark Boxer Award (and Men’s Magazines Award) winner, selected his Desert Island Magazines at the Institute of Directors. Following the format of the Radio 4 programme, Dylan spoke about the magazines he couldn’t do without if he was stranded on a deserted island. BSME Members and their guests discovered which magazines he read as a boy, which ones have inspired him and which were the best to work on. BSME Chair and Editor of Woman's Weekly, Diane Kenwood chaired the event.
2012 BSME Pub QuizBSME Members and their guests competed in the third BSME Pub Quiz, this year at Los-Locos in Covent Garden. Congratulations to the winning team, from Decanter and thank you to everyone who helped us raise £585 for The Hospice In The Weald.