How to build your profile (while doing your day job)
Journalists and editors are increasingly expected to have a profile of their own. But what does that actually mean — and is it really necessary?
From social media and newsletters to speaking gigs, podcasts and live events, there are more ways than ever to build visibility beyond the day job. Yet finding the time can feel impossible, and not everyone wants to become a personal brand.
This candid discussion will explore whether great journalists need personal brands, as well as offering advice on how to think strategically about visibility without burning out. Does a large social media following matter? Should you have a newsletter? How much of your reputation should sit with you rather than your employer?
Whether you’re looking to future-proof your career, grow your network or simply understand what “having a profile” means in 2026, this session will offer practical insights and plenty of debate.
Tuesday 7 June 2026 at 9:00am
Scarfe’s Bar, Rosewood London
252 High Holborn, London WC1V 7EN
Join the BSME and attend this event for free and receive many other membership benefits.