BSME EVENTS 2024
Thursday 9 May
Secrets of subscription strategy:
New ways to engage audiences and drive growth
Subscriptions are growing in importance for magazine brands because they generate predictable, recurring revenue that can be reinvested in trusted journalism.
So how are some of the UK’s smartest editors developing and refining their subscription strategies across consumer and B2B titles?
We will discuss editorial innovations from bespoke print issues and exclusive subscriber events to sophisticated digital subscription tiers with different price points.
Dan Green, editor of The Week Junior Science + Nature, will be moderating the discussion and will be joined by
Catherine de Lange, editor of New Scientist
Nick de Semlyen, editor of Empire,
Maisie McCabe, editor of Campaign
Abi Spooner, strategy partner at Atlas
Bauer Media is kindly hosting the panel discussion at the company’s recently-opened London headquarters, The Lantern, in Euston.
BSME members are invited for free and receive priority tickets. The fee for non-members is £24 (incl VAT).
This event is now sold out. However you can still go ahead and book if you would like to join the waiting list and we’ll contact you should places become available.
