This session took us through some of the best practices on Instagram and Facebook for building your brand, creating and disseminating great content and effective networking and how to leverage such tools as video, Facebook Live, Groups and on Instagram IGTV, Reels, Stories and more.
Sarah Brown and Cameran Harman kindly provided a few follow up points below:
Guidance on crossposting:
Best practice on Groups: This is a great dedicated site for Group admins, full of interesting examples and guidance
How to maximise distribution and how content recommendations work to extend your audience:
Our webinar on News Fundamentals is particularly relevant for people trying to understand fluctuation in distribution.
Our fairly new Transparency Center gives a new level of clarity to our policies that can have such an impact on growing your audience.
The Instagram case study from Reach has great insights into how to leverage Stories to grow a new audience, it’s never too late.
How to engage brands and leverage independent creators through Brand Collaborations Manager
A great online training resource to ramp up your Instagram knowledge including how to leverage the shopping tools available on Instagram.
Here is a link to our webinar hub. These sessions are all created by the Facebook team and are tailored specifically to publishers needs. You can find previous webinars in their archive here https://formedia.facebookblueprint.com/student/catalog
We didn’t mention this but thought the program we have developed in partnership with the Rory Peck Trust may be relevant to some of the BSME members https://www.facebook.com/journalismproject/fjp-rory-peck-trust-partnership-new-resilience-program
