Luke Lewis, editor-in-chief of BuzzFeed UK and winner of the 2014 Editors’ Editor award, as voted for by the BSME membership gave an unmissable breakfast talk, dispensing his tips on how to go viral, broaden your social reach and nail digital – in short, ‘How to Buzzfeed’. 

Luke shared his secrets on:

  • How to create engaging and sharable content
  • Tools to better harness social trend spotting
  • How to create content that piggybacks on existing conversations to help it go viral
  • How to optimise your content for mobile and social consumption and – most importantly – measure your success to ensure you give your audience what they want