2016 BSME CONFERENCE: Feel The Fear & Do It Anyway: How to future-proof you and your brand
The conference took place on Wednesday, 19th October at in association with Central Saint Martins, Graphic Communication Design and Fashion Communication Programmes.
The packed itinerary featured some of the industry’s best-known faces and biggest success stories from recent years, and was designed to give in-depth insight, inspire new ideas, and incite lively debate:
HOW TO FUTUREPROOF YOUR BRAND
Intro: Claire Irvin, BSME Chair and Editorial Director, River
Speaker: Tony Chambers, Wallpaper*
Interviewer: Simon Mills, Wallpaper* Bespoke
Simon Mills, Editor of Wallpaper* Bespoke found out how Tony Chambers, Editor-in-Chief of Wallpaper* and last year’s BSME Mark Boxer Award winner has managed to futureproof Wallpaper* and how his methods can be applied to your brand.
FEEL THE FEAR AND DO IT ANYWAY
Conor McNicholas, Chief Executive Officer, AllTogetherNow
Abba Newbery, Creative Solutions and Commercial Strategy Consultant
Noel Penzer, Chief Executive Officer, Time Out Digital
Moderator: Lucie Cave, Heat
Lucie Cave, BSME committee member and Editor-in-Chief of Heat to found out how our panel of industry experts have dealt with the ever-changing magazine and digital publishing landscape, and their strategies for feeling the fear and doing it anyway.
AN AUDIENCE WITH
Speaker: Sam Baker, The Pool
Interviewer: Zoe Williams
Sam Baker, Co-Founder, CEO and Editor of The Pool chatted to columnist, journalist, and author Zoe Williams about merging broadcast and digital content.
The Pool creates inspiring, original content for busy women covering everything from people and politics to film, fashion and food.
IN CONVERSATION WITH
Speaker: Alexandra Shulman, Vogue
Interviewer: Louise Chunn
Vogue’s Editor-in-Chief, Alexandra Shulman discussed how as an editor she future proofs her brand while forging ahead with industry-defining innovation.
Alexandra was be interviewed by Louise Chunn, prize-winning journalist and editor, and Founder of Welldoing.org, the website she founded in 2014 to help people find the best therapist for their needs.
The afternoon conference was followed by networking drinks.