Winning a BSME Award is a standout achievement in any journalistic career — but creating an entry that impresses the toughest judges, your editorial peers, takes real skill.
To help you prepare, this webinar explores what makes a winning submission and what judges are really looking for.
Gideon Spanier, BSME 2024 chair, is joined by fellow committee members and past award winners to share practical entry tips, offer insights from inside the judging room, and answer your questions.
The panel:
Gideon Spanier, Campaign (BSME chair 2024)
Hattie Brett, Grazia
Laurence Mozafari, Digital Spy
Sophie-Marie Odum, Motability Lifestyle
VIDEO
Summary: Top tips
Do your revision. Pick your best journalism
Read the criteria carefully. This is how the judges score
Make an effort (for the judges)
Tell your story well - use the 500 words
Prove your case with evidence, stats and data
Why do you stand out against your competitors?
Show a range of supporting work if possible
A little context about your brand is useful
How are you contributing more broadly? Eg. supporting DE&I
Endorsements and citations. A short quote
Double-check your entry for errors and typos
